Kin (Miles Truitt, Jack Reynor, James Franco, Zoe Kravitz, Dennis Quaid, + a surprise cameo) was a movie from 2018 that was released in theaters but has remained widely unknown. It failed miserably in the box office as a low-budget film with almost zero promotion, but it was a VERY fun science-fiction short-film that was remade as a full-length film.

Although the A-level actors in the movie perform minor roles, the relatively unknown actors that played the main characters made the story interesting and fun.

Because the nature of the film makes reviewing the story line difficult without revealing spoilers, it may be enough to say, “this is a really fun movie, and it’s surprisingly compelling.”

I spent 95% percent of the movie wondering what the film title (“Kin”) had to do with the movie–yes, there was family involved. However, it wasn’t until I looked back (after it was over) that I realized just how profound the title was. (Again, there’s a spoiler problem here.)

There is some REALLY cool tech in this movie–this becomes obvious within the first 10 minutes of the film, and the sci-fi angle of the movie is important, but it isn’t a full-out Guardians-of-the-Galaxy-style space-travel movie either. Most of the movie is a gritty story about survival and struggle in a familiar future–with a mysterious angle that makes it compelling throughout.

I found myself wanting a sequel. (Unfortunately, the poor theater sales performance makes it a sure bet that there won’t be a follow-up release. Of course, there’s always a chance that a Firefly/Serenity-esque cult following will create a demand for such a film, but short of an unexpected surge in popularity, this story has probably come to an end.

This is sad because it was a fun movie (with a bit of extra heavy-action for a PG-13 rating) with plenty of surprise turns.

Kin is an example of a great idea, performed reasonably well, with decent quality, but lacking enough marketing muscle to barely even make a ripple in the movie world.

Marketing is a different animal than it was twenty years ago. Startups can have a billboard ad running the same day they procure a business license (for less money than the cost of the license in fractional situations). Social media and digital marketing have changed the competitive environment dramatically.

Kin had a (reported) budget of around $30 Million. Worldwide box-office receipts were around 1/3rd of the budget. (Not good, although follow-up releases on DVD, cable, and streaming platforms may ultimately yield a profit.)

There is a strong chance that you’re reading this review ONLY because you are already familiar with Kin. If not, you’re not alone—there was almost no promotion budget or public-facing exposure to the movie OTHER than in-theater previews! (The only reason I happened to see it in the theater was that I was riding the almost-dead MoviePass horse into the ground, and I did my part to ensure that I saw every possible movie in that time frame.)

I’ve never met anybody in person who had organically heard of this movie, and that’s a shame.

Although Xcellerated Solutions doesn’t normally provide marketing services, the same principles of proactive process improvements apply to the services we do provide.

Although there are many voices asking for your investment dollars, there are places you should be spending your money—marketing is an important component of the solution. Another important investment component is your business operating system (ERP or accounting software).

Who you partner with to leverage your investment is as important as the software platform you select. Xcellerated Solutions will prove to be an excellent resource and team member with you in your success plan.